Azure?
Assure?
Azoor?
Ack-soor?

We've heard them all, and as long as you're talking about Axure, we're happy!

We like to say ak shûr ... an Ack followed by the word "sure".

Hope you're all enjoying beta 2. It is feature complete, the bug reports are minimal (so far), and the response has been great so we're on track for a March release.